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Best Practices For Writing Job Posts On Social Media

Best Practices For Writing Job Posts On Social Media


Social media has become an essential tool for companies to reach potential employees and attract top talent. In fact, a recent survey showed that 79% of job seekers use social media in their job search. However, with so many job posts vying for attention on social media, it can be difficult to create a post that stands out and captures the attention of your target audience. That's why it's important to follow best practices when writing job posts on social media. 

In this blog, we'll explore some of the best practices for writing job posts on social media that can help you attract qualified candidates and fill your job vacancies quickly and efficiently. Whether you're a seasoned recruiter or a small business owner looking to expand your team, these tips will help you create effective job posts that get noticed!


  1. Keep it concise and easy to read: Social media users have short attention spans, so keep your job post concise and easy to read. Use bullet points, headings, and short paragraphs to break up the text and make it easier to scan.
  2. Use clear and compelling language: Use clear and compelling language to describe the job and its requirements. Highlight the most important skills and qualifications needed for the role and emphasise the benefits of working for your company.
  3. Be specific about the job and location: Be specific about the job title, location, and salary range. This will help job seekers quickly determine if the job is a good fit for them.
  4. Use visuals: Use visuals like images or videos to grab attention and provide a more engaging experience for job seekers. A picture or video of the work environment or team can help candidates visualise themselves in the role.
  5. Include a call to action: Include a call to action that encourages job seekers to apply for the position. This could be a link to your website or a direct message button that allows candidates to contact you directly.
  6. Use relevant hashtags: Use relevant hashtags to increase the visibility of your post and make it easier for job seekers to find your job listing. Use industry-specific hashtags or popular job search hashtags like #hiring or #jobsearch.
  7. Post at the right time: Post your job listing at a time when your target audience is most active on social media. This could be during lunchtime or after work hours when people are more likely to be scrolling through their social media feeds.


In conclusion, writing job posts on social media requires a strategic approach to attracting qualified candidates and maximise your reach. By following the best practices outlined in this blog, you can create effective job posts that capture the attention of your target audience and encourage them to apply for your job vacancies. So why not start implementing these best practices today and see the results for yourself? Happy recruiting!

If you'd like help with your social media recruiting, get in touch with our team.

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